Privacy Policy

What We Collect

We collect the following categories of information to provide and improve our service:

• Account information: Such as your name and email address.
• Family and lifestyle information: Details you share with us to help us personalize your experience, such as information about your family situation, living environment, and preferences.
• Product interactions: How you use our service, including items you view or save.
• Usage data: Basic analytics about how you navigate the site, such as pages visited and features used. We do not use advertising trackers or retargeting pixels.

How We Use Your Information

We use your information to:

• Provide and personalize our service
• Communicate with you about your account
• Improve our product and recommendations
• Process payments

How We Protect Your Information

Your data is stored using industry-standard cloud infrastructure with appropriate security controls. Payments are handled by a third-party payment processor — we never see or store your credit card number.

What We Don't Do

• We never sell your data. Not to advertisers, not to data brokers, not to anyone.
• We never share your personal information with advertisers. There are no ad trackers on our site.
• We do not share your family information with any third party. This information is sensitive, and we treat it that way.

Your Rights

Under the California Consumer Privacy Act (CCPA), you have the right to:

• Know what personal data we have about you
• Request deletion of your personal data
• Opt out of any future data sharing (though we don't currently share your data)

To exercise any of these rights, email support@buildmybabyregistry.com. We'll respond within 30 days.

Data Retention

Your data is kept as long as your account is active. If you request account deletion, all personal data is removed within 30 days. Anonymized, aggregated data that cannot be linked back to you may be retained.

Beta Program

During our private beta, a member of our team may review interactions with the service to improve quality. This data is never shared externally. Beta participants can request full data deletion at any time by emailing support@buildmybabyregistry.com.

Changes to This Policy

If we make meaningful changes to this policy, we'll notify you via email before they take effect. If we change our brand or domain name, this policy carries forward under the new name.

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